Howdy,

Toyota!

Currently @Aperio Insights, I'm a UI/UX Design Engineer & Researcher building intuitive, scalable, & inclusive

products

systems

services

I build tomorrow to
fulfill the needs of today.

With experience at Fortune 500 organizations in IT, retail, & automotive, I thrive on solving multi-faceted problems in high-impact environments.

I’m eager to bring this perspective to Toyota Financial Services as a UX/UI Design Engineer, streamlining lending & leasing products to ensure commercial lending is easy, effective, & intuitive.

Highlights of my work include:

Conducting usability tests for a DFW-based automaker, benchmarking a prototype against 2 competitors to inform global design workshops
Reduced transaction errors by 60% by streamlining a digital payment processing flow
Cut task completion time by 15% by redesigning an employee-facing workflow tool, streamlining data acquisition & utilization

Let’s work together to build better commercial lending services for everyone.

Let's work together

Relevant Work

See all projects

Aperio Insights

I conducted 30 user tests for a Fortune 500 automaker, identifying actionable tasks for designers & engineers to leverage during global workshops.

I would use what I learned about eliciting customer needs to identify, design, & test effective & applicable solutions across digital experiences at TFS Banking & Commercial Lending.

Hewlett Packard Enterprise

I minimized time-to-instance management by 15% by optimizing an internal employee product, streamlining B2B solution delivery times.

I would use what I learned about optimizing agile workflows to streamline user-facing task flows in TFS Banking & Commercial Lending products, helping end users get the financial information
they need faster.

UNT Dining Services

I increased productivity by 15% & CSAT by 25% by improving service design across 20+ spaces.

I would apply my experience simplifying complex transaction flows & tailoring services to user needs to help TFS Banking & Commercial Lending optimize billing options for clarity & relevance across digital & in-person touchpoints.

Recommendations

Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.

In short, if you asked me “Would you rehire Laiba?,” I’d give an
emphatic yes.

— Bryant Canzoneri
Creative Director

It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.

Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.

— Alyssa Torrence,
Director of Guest Experience

Laiba's journey has been marked by consistent thoroughness, creativity, & unwavering commitment to excellence. Her attention to detail, communication skills, & ability to anticipate user needs make her a standout in her field.

Laiba is a professional whose skills & work ethic will be an invaluable asset to any team.

— Matthew Pirtle
Founder & Mentor

S. Laiba Ali

Currently

Leading UX Research @Aperio Insights. Seeking Product Design & UX(R) roles.

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Contact

thelaibaali@gmail.com