
Howdy!
Howdy!
I’m Laiba.
I’m Laiba.
I’m Laiba.
/lie-bah/ /لائبہ/
/lie-bah/ /لائبہ/
With experience spanning tech, service design, & more, I craft holistic solutions inspired by Society 5.0: a vision of a human-centered society where economic progress & solving complex social challenges go hand-in-hand.
I champion collaboration, automate everyday systems, & empower teams to deliver purposefully. Design, to me, is more than a final product: it’s a process rooted in community, curiosity, & optimism. Every decision is intentional. Every voice matters.
Want to chat? Reach out at thelaibaali@gmail.com, & let’s partner to create a future that works for everyone.
With experience spanning tech, service design, & more, I craft holistic solutions inspired by Society 5.0: a vision of a human-centered society where economic progress & solving complex social challenges go hand-in-hand.
I champion collaboration, automate everyday systems, & empower teams to deliver purposefully. Design, to me, is more than a final product: it’s a process rooted in community, curiosity, & optimism. Every decision is intentional. Every voice matters.
Want to chat? Reach out at thelaibaali@gmail.com, & let’s partner to create a future that works for everyone.



My Principles
The foundational approaches I work with in every project, big or small.
Joy
Develop products & systems
to spark delight
Sustainability
Build on long-lasting,
closed-cycle approaches
Mobility
Create a future of
democratized transportation
Autonomy
Empower users
to be self-sufficient
Connectivity
Foster holistic inter-system
relationships
Future-forward
Leverage bleeding edge ideas
to build for tomorrow
Recommend–
ations
Recommend–
ations
Recommendations
From the managers, co-workers, & mentors that have supported & shaped my career.

Bryant Canzoneri
Creative Director
Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an emphatic yes.
Bryant Canzoneri
Creative Director
Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an emphatic yes.
Bryant Canzoneri
Creative Director
Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an emphatic yes.

Matthew V. Pirtle
Founder & Mentor
I have had the pleasure of observing Laiba grow from a dedicated student to a consummate professional. Her journey has been marked by a consistent thoroughness, creativity, & an unwavering commitment to excellence.
Laiba is a true professional whose skills will be an invaluable asset to any team.
Matthew V. Pirtle
Founder & Mentor
I have had the pleasure of observing Laiba grow from a dedicated student to a consummate professional. Her journey has been marked by a consistent thoroughness, creativity, & an unwavering commitment to excellence.
Laiba is a true professional whose skills will be an invaluable asset to any team.
Matthew V. Pirtle
Founder & Mentor
I have had the pleasure of observing Laiba grow from a dedicated student to a consummate professional. Her journey has been marked by a consistent thoroughness, creativity, & an unwavering commitment to excellence.
Laiba is a true professional whose skills will be an invaluable asset to any team.

Alyssa Torrence
Director of Guest Experiences
It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person. She's kind, generous & always ready to contribute to the success of the team.
Alyssa Torrence
Director of Guest Experiences
It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person. She's kind, generous & always ready to contribute to the success of the team.
Alyssa Torrence
Director of Guest Experiences
It was a joy to work with Laiba! She is an exceptional individual — she is intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person. She's kind, generous & always ready to contribute to the success of the team.
Currently
Currently
Currently
Nose in a book, always
Nose in a book, always
I just graduated Summa Cum Laude with my BFA in Communication Design @UNT (Go Mean Green!).
Meanwhile, I'm studying how data storage affects neural information processing, researching new ways XR/VR can be utilized to store data.
I just graduated Summa Cum Laude with my BFA in Communication Design @UNT (Go Mean Green!).
Meanwhile, I'm studying how data storage affects neural information processing, researching new ways XR/VR can be utilized to store data.
Working hard (hardly feels like working)
Working hard (hardly feels like working)
Busy at Campus Connect AI as the Head of UX, I'm implementing new ways to build value & trust for users across core market segments.
I'm currently looking for new work opportunities. Feel free to reach out if you'd like to work together!
Endless play, endless adventures
Endless play, endless adventures
I’m replaying Horizon: Forbidden West for the 43539000th time (I’m a certified nerd).
Offline, I love cruising on my motorcycle, working on my car, & hiking through the woods (I’m also a certified tree-hugger). Explore my favorite photos from my adventures below on Unsplash.
I’m replaying Horizon: Forbidden West for the 43539000th time (I’m a certified nerd).
Offline, I love cruising on my motorcycle, working on my car, & hiking through the woods (I’m also a certified tree-hugger). Explore my favorite photos from my adventures below on Unsplash.


My classmates & I on graduation day.
Let's work together to create a world that works— for everyone.
Let's work together to create a world that works— for everyone.
Currently
Completing my BFA in UX Design @UNT while doing freelance & contract work. Advocating for the value of design thinking. Always down to chat (reach out anytime!)
Currently
Completing my BFA in UX Design @UNT while doing freelance & contract work. Advocating for the value of design thinking. Always down to chat (reach out anytime!)