Howdy!

I’m Laiba.

/lie-bah/ /لائبہ/

I'm passionate about making things work for the people who need it most. With multidisciplinary experience ranging from research to prototyping to mentoring, I champion collaboration, automate everyday workflows, & empower teams to deliver with purpose & clarity. My interest in mobility/automotive design & fintech make me passionate about solving multi-faceted problems in high-impact, high-regulation spaces.

Design is more than a final product — it's a process rooted in community, curiosity, & optimism. Every decision is intentional. Every voice matters.

Let's create a future that works — for everyone.

My Principles

Joy

Develop products & systems
to spark delight

Connectivity

Build relationships
& ecosystems

Autonomy

Empower users
to be self-sufficient

Sustainability

Design thoughtfully for
complete life cycles

Mobility

Create a future of
democratized transportation

Future-forward

Leverage bleeding edge ideas
to build for tomorrow

Current Adventures

Nose in a book, always

I just graduated Summa Cum Laude with my BFA in Communication Design @UNT (Go Mean Green!).

I'm studying how data storage affects neural information processing, researching new ways XR/VR can be utilized to store data. Reach out to learn more!

Working hard (hardly feels like working)

Busy at Campus Connect AI, I'm prototyping our design library with Figma & React Native. I'm also learning about AI conversation design to create QA protocols & establish trust with our core market segments.

I'm currently looking for new work opportunities. Shoot me a message if you think we'd be a good fit.

Endless adventures

I love cruising on my motorcycle, working on my car, & taking photographs. Explore my favorite photos from my adventures below on Unsplash.

My classmates & I on graduation day.

Past Adventures

EXPERIENCE

Aperio Insights ⬩ User Research Consultant

2025

Campus Connect AI ⬩ User Experience Lead

2025 – present

Operation Kindness ⬩ Lead UX Designer

2024 – 2025

EmpowerYOUniversity ⬩ UX Design Intern

2024 – 2025

University of North Tx Dining Svcs ⬩ Jr. UX Designer

2021 – 2023

Freelance Design ⬩ UX & Visual Designer

2019 – present

Allstate | contract ⬩ Jr. Designer

2019

Hewlett Packard Enterprise ⬩ UX Design Intern

2018 – 2019

ACCOLADES

Student Notable Honoree

2025 Core77 Design Awards

ComDes ANALYST Award

2025 CVAD Communication Design

McKinsey & Co. Case Study Award, Medallion Award

2024 UNT Professional Leadership Program

EMERGENCE Exhibitionist

2022 Cora Stafford Gallery

National Gold Medal, Regional Gold Key

2021 Scholastic Art & Writing Awards

Regional Silver Key, Honorable Mention

2019 Scholastic Art & Writing Awards

TALKS & WORKSHOPS

The Importance of Design Thinking

2025 Frisco ISD · Workshop

Hospitality & Design Panelist

2023 NACUFS & MCURC · Panelist Speaker

Design Builds Gratitude, Gratitude Builds Hope

2021 Frisco ISD · Talk

Art & . . . STEM? As a Career?

Islamic Center of Frisco · Talk

LEADERSHIP & SERVICE

User Experience Professionals Association (UXPA)

2024 – present

CreativeMornings @Dallas

2025 – Present

Big Design Conference, Volunteer

2025

User Experience Student Association (UXSA)

2023 – 2025

Recommendations

Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.

In short, if you asked me “Would you rehire Laiba?,” I’d give an
emphatic yes.

— Bryant Canzoneri
Creative Director

It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.

Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.

— Alyssa Torrence,
Director of Guest Experience

Laiba's journey has been marked by consistent thoroughness, creativity, & unwavering commitment to excellence. Her attention to detail, communication skills, & ability to anticipate user needs make her a standout in her field.

Laiba is a professional whose skills & work ethic will be an invaluable asset to any team.

— Matthew Pirtle
Founder & Mentor

Currently

Leading UX Research @Aperio Insights. Seeking Product Design & UX(R) roles.