Howdy!
I’m Laiba.
/lie-bah/ /لائبہ/
I'm passionate about making things work for those who need them most. I champion collaboration, automate everyday workflows, & empower teams to deliver with purpose & clarity. My interest in mobility/automotive design & fintech makes me passionate about solving multi-faceted problems in high-impact, high-regulation spaces.
Design is more than a final product — it's a process rooted in community, curiosity, & optimism. Every decision is intentional. Every voice matters.
Let's create a future that works — for everyone.
My Principles
Joy
Develop products & systems
to spark delight
Connectivity
Build relationships
& ecosystems
Autonomy
Empower users
to be self-sufficient
Sustainability
Design thoughtfully for
complete life cycles
Mobility
Create a future of
democratized transportation
Future-forward
Leverage bleeding edge ideas
to build for tomorrow
Current Adventures
Nose in a book, always
I recently graduated as valedictorian with my BFA in Communication Design @UNT (Go Mean Green!).
I'm studying how data storage affects neural information processing, researching new ways XR/VR can be utilized to exchange information. Reach out to learn more!
Working hard (hardly feels like working)
Busy at Aperio Insights, I'm supporting research projects for billion-dollar clients & Fortune 500 organizations, informing purchase decisions & design workshops. I'm also learning about AI conversation design to create QA protocols & establish trust with GenAI users.
I'm currently looking for new work opportunities. Shoot me a message if you think we'd be a good fit!
Endless adventures
I love cruising on my motorcycle, working on my car, & taking photographs. Explore my favorite photos from my adventures below on Unsplash.
My classmates & I @UNT
Recommendations
Laiba is a designer who hits the ground running on day one. She quickly grasps each project's unique goals & is quick to help others on the team. During usability tests, she notices details, asks questions many researchers miss, & finds insights that inform our project outcomes.
If you are looking for someone with intelligence, thoughtful execution, and genuine adaptability, you've found her.
— Mike Courtney
CEO of Aperio Insights
Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an emphatic yes.
— Bryant Canzoneri
Creative Director
It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.
— Alyssa Torrence
Director of Guest Experience
© 2025
Currently
Supporting UX Research @Aperio Insights. Seeking Product Design & UX(R) roles.
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