Howdy!
I’m Laiba.
/lie-bah/ /لائبہ/
I'm passionate about making things work for the people who need it most. With multidisciplinary experience ranging from research to prototyping to mentoring, I champion collaboration, automate everyday workflows, & empower teams to deliver with purpose & clarity. My interest in mobility/automotive design & fintech make me passionate about solving multi-faceted problems in high-impact, high-regulation spaces.
Design is more than a final product — it's a process rooted in community, curiosity, & optimism. Every decision is intentional. Every voice matters.
Let's create a future that works — for everyone.

My Principles
Joy
Develop products & systems
to spark delight
Connectivity
Build relationships
& ecosystems
Autonomy
Empower users
to be self-sufficient
Sustainability
Design thoughtfully for
complete life cycles
Mobility
Create a future of
democratized transportation
Future-forward
Leverage bleeding edge ideas
to build for tomorrow
Current Adventures
Nose in a book, always
I just graduated Summa Cum Laude with my BFA in Communication Design @UNT (Go Mean Green!).
I'm studying how data storage affects neural information processing, researching new ways XR/VR can be utilized to store data. Reach out to learn more!
Working hard (hardly feels like working)
Busy at Campus Connect AI, I'm prototyping our design library with Figma & React Native. I'm also learning about AI conversation design to create QA protocols & establish trust with our core market segments.
I'm currently looking for new work opportunities. Shoot me a message if you think we'd be a good fit.
Endless adventures
I love cruising on my motorcycle, working on my car, & taking photographs. Explore my favorite photos from my adventures below on Unsplash.

My classmates & I on graduation day.
Past Adventures
EXPERIENCE
Aperio Insights ⬩ User Research Consultant
2025
Campus Connect AI ⬩ User Experience Lead
2025 – present
Operation Kindness ⬩ Lead UX Designer
2024 – 2025
EmpowerYOUniversity ⬩ UX Design Intern
2024 – 2025
University of North Tx Dining Svcs ⬩ Jr. UX Designer
2021 – 2023
Freelance Design ⬩ UX & Visual Designer
2019 – present
Allstate | contract ⬩ Jr. Designer
2019
Hewlett Packard Enterprise ⬩ UX Design Intern
2018 – 2019
ACCOLADES
Student Notable Honoree
2025 Core77 Design Awards
ComDes ANALYST Award
2025 CVAD Communication Design
McKinsey & Co. Case Study Award, Medallion Award
2024 UNT Professional Leadership Program
EMERGENCE Exhibitionist
2022 Cora Stafford Gallery
National Gold Medal, Regional Gold Key
2021 Scholastic Art & Writing Awards
Regional Silver Key, Honorable Mention
2019 Scholastic Art & Writing Awards
TALKS & WORKSHOPS
The Importance of Design Thinking
2025 Frisco ISD · Workshop
Hospitality & Design Panelist
2023 NACUFS & MCURC · Panelist Speaker
Design Builds Gratitude, Gratitude Builds Hope
2021 Frisco ISD · Talk
Art & . . . STEM? As a Career?
Islamic Center of Frisco · Talk
LEADERSHIP & SERVICE
User Experience Professionals Association (UXPA)
2024 – present
CreativeMornings @Dallas
2025 – Present
Big Design Conference, Volunteer
2025
User Experience Student Association (UXSA)
2023 – 2025
Recommendations

Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an
emphatic yes.
— Bryant Canzoneri
Creative Director

It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.
— Alyssa Torrence,
Director of Guest Experience

Laiba's journey has been marked by consistent thoroughness, creativity, & unwavering commitment to excellence. Her attention to detail, communication skills, & ability to anticipate user needs make her a standout in her field.
Laiba is a professional whose skills & work ethic will be an invaluable asset to any team.
— Matthew Pirtle
Founder & Mentor
© 2025
Currently
Leading UX Research @Aperio Insights. Seeking Product Design & UX(R) roles.
Contact