Howdy!
Howdy!
I’m Laiba.
I’m Laiba.
I’m Laiba.
/lie-bah/ /لائبہ/
/lie-bah/ /لائبہ/
With experience spanning tech, service design, & more, I craft holistic solutions inspired by Society 5.0: a vision of a human-centered society where economic progress & solving complex social challenges go hand-in-hand.
I champion collaboration, automate everyday systems, & empower teams to deliver purposefully. Design, to me, is more than a final product: it’s a process rooted in community, curiosity, & optimism. Every decision is intentional. Every voice matters.
Want to chat? Reach out at thelaibaali@gmail.com, & let’s partner to create a future that works for everyone.
With experience spanning tech, service design, & more, I craft holistic solutions inspired by Society 5.0: a vision of a human-centered society where economic progress & solving complex social challenges go hand-in-hand.
I champion collaboration, automate everyday systems, & empower teams to deliver purposefully. Design, to me, is more than a final product: it’s a process rooted in community, curiosity, & optimism. Every decision is intentional. Every voice matters.
Want to chat? Reach out at thelaibaali@gmail.com, & let’s partner to create a future that works for everyone.
My Principles
The foundational approaches I work with in every project, big or small.
Joy
Develop products & systems
to spark delight
Sustainability
Build on long-lasting,
closed-cycle approaches
Mobility
Create a future of
democratized transportation
Autonomy
Empower users
to be self-sufficient
Connectivity
Foster holistic inter-system
relationships
Future-forward
Leverage bleeding edge ideas
to build for tomorrow
Recommend–
ations
Recommend–
ations
Recommendations
From the managers, co-workers, & mentors that have supported & shaped my career.
Bryant Canzoneri
Creative Director
Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an emphatic yes.
Bryant Canzoneri
Creative Director
Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an emphatic yes.
Bryant Canzoneri
Creative Director
Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an emphatic yes.
Matthew V. Pirtle
Founder & Mentor
I have had the pleasure of observing Laiba grow from a dedicated student to a consummate professional. Her journey has been marked by a consistent thoroughness, creativity, & an unwavering commitment to excellence.
Laiba is a true professional whose skills will be an invaluable asset to any team.
Matthew V. Pirtle
Founder & Mentor
I have had the pleasure of observing Laiba grow from a dedicated student to a consummate professional. Her journey has been marked by a consistent thoroughness, creativity, & an unwavering commitment to excellence.
Laiba is a true professional whose skills will be an invaluable asset to any team.
Matthew V. Pirtle
Founder & Mentor
I have had the pleasure of observing Laiba grow from a dedicated student to a consummate professional. Her journey has been marked by a consistent thoroughness, creativity, & an unwavering commitment to excellence.
Laiba is a true professional whose skills will be an invaluable asset to any team.
Alyssa Torrence
Director of Guest Experiences
It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person. She's kind, generous & always ready to contribute to the success of the team.
Alyssa Torrence
Director of Guest Experiences
It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person. She's kind, generous & always ready to contribute to the success of the team.
Alyssa Torrence
Director of Guest Experiences
It was a joy to work with Laiba! She is an exceptional individual — she is intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person. She's kind, generous & always ready to contribute to the success of the team.
Currently
Currently
Currently
Nose in a book, always
Nose in a book, always
I just graduated Summa Cum Laude with my BFA in Communication Design @UNT (Go Mean Green!).
Meanwhile, I'm studying how data storage affects neural information processing, researching new ways XR/VR can be utilized to store data.
I just graduated Summa Cum Laude with my BFA in Communication Design @UNT (Go Mean Green!).
Meanwhile, I'm studying how data storage affects neural information processing, researching new ways XR/VR can be utilized to store data.
Working hard (hardly feels like working)
Working hard (hardly feels like working)
Busy at EmpowerYOUniversity, I’m working to revamp the organization's web presence to enhance accessibility & optimize lead capture rates.
I’m also supporting Campus Connect AI as the Head of UX, implementing new ways to build value & trust for users across core market segments.
Busy at EmpowerYOUniversity, I’m working to revamp the organization's web presence to enhance accessibility & optimize lead capture rates.
I’m also supporting Campus Connect AI as the Head of UX, implementing new ways to build value & trust for users across core market segments.
Endless play, endless adventures
Endless play, endless adventures
I’m replaying Horizon: Forbidden West for the 43539000th time (I’m a certified nerd).
Offline, I love cruising on my motorcycle, working on my car, & hiking through the woods (I’m also a certified tree-hugger). Explore my favorite photos from my adventures below on Unsplash.
I’m replaying Horizon: Forbidden West for the 43539000th time (I’m a certified nerd).
Offline, I love cruising on my motorcycle, working on my car, & hiking through the woods (I’m also a certified tree-hugger). Explore my favorite photos from my adventures below on Unsplash.
My classmates & I on graduation day.
Past
Adventures
Past
Adventures
The projects, partnerships, & experiences that have taught me the skills I use today.
CAREER EXPERIENCE
Campus Connect AI | 2025 – TODAY
Director of UX
EmpowerYOUniversity | 2024 – TODAY
User Experience Design Intern
Operation Kindness | 2024 – 2025
User Experience Designer
Freelance Design | 2019 – TODAY
User Experience & Visual Designer
University of North Texas // Dining, UBSC | 2021 – 2023
Jr. User Experience Designer, Spatial Designer
Frisco ISD // Heritage High School | 2018 – 2021
Graphic Designer
Allstate | 2019
Jr. Graphic Designer
Hewlett Packard Enterprise | 2018 – 2019
Graphic Design Intern
AWARDS & RECOGNITIONS
University of North Texas | 2025
ANALYST Award
UNT Professional Leadership Program | 2024
McKinsey & Co. Case Study Award + Medallion Award
University of North Texas // Dining Services | 2023
Employee of the Year (selected from 4,000+)
Cora Stafford Gallery | 2022
EMERGENCE Exhibitionist
University of North Texas | 2021
Dean’s Excellence Scholar III; Honors
Scholastic Art & Writing Awards | 2021
National Gold Medal, Regional Gold Key
Scholastic Art & Writing Awards | 2019
Regional Silver Key, Honorable Mention
TALKS & WORKSHOPS
Frisco ISD // Workshop | 2025
The Importance of Design Thinking
University of North Texas // Speaker | 2023
NACUFS & MCURC | Hospitality & Design Panelist
Independent Study & Mentorship Program // Talk | 2021
Design Builds Gratitude; Gratitude Builds Hope
Islamic Center of Frisco // Talk | 2019
Art & . . . STEM? As a Career?
LEADERSHIP & SERVICE
UNT UX Student Association | 2024 – TODAY
Designer & Digital Community Manager
User Experience Professionals Association | 2024 – TODAY
Member
CreativeMornings @Dallas | 2025 – TODAY
Member & Volunteer
NSLS & NSCS | 2022 – TODAY
Member & Volunteer
Let's work together to create a world that works— for everyone.
Let's work together to create a world that works— for everyone.
Currently
Completing my BFA in UX Design @UNT while doing freelance & contract work. Advocating for the value of design thinking. Always down to chat (reach out anytime!)
Currently
Completing my BFA in UX Design @UNT while doing freelance & contract work. Advocating for the value of design thinking. Always down to chat (reach out anytime!)