Case Studies

With experience at Fortune 500 organizations in IT, automotive, & more,
I thrive in high-impact environments where data, storytelling & leadership unite to solve multi-faceted problems.

Aperio Insights

Consulting on 30 usability tests analyzing a
next-gen vehicle console against 2 competitors.

Hewlett Packard Enterprise

Minimizing time-to-instance management by 15%
by optimizing an internal developer product.

Sacred Roots

Utilizing XR/VR to empower Native American
communities to steward their knowledge.

UNT Dining Services

Increasing productivity by 15% & CSAT by 25%
by improving service design across 20+ spaces.

EmpowerYOUniversity

Boosting a startup's lead capture rate by 300%
by building business strategies to enhance CX.

Operation Kindness ⬩ coming soon

Increasing pet adoption rates by 150%
by improving event discoverability.

S. Laiba Ali

Currently

Supporting UX Research @Aperio Insights. Seeking Product Design & UX(R) roles.

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thelaibaali@gmail.com