Hi,

Simple Interact!

Currently @Aperio Insights, I'm a product designer & researcher building intuitive, scalable, & inclusive

products

systems

services

I build tomorrow to
fulfill the needs of today.

With experience at Fortune 500 organizations in IT, retail, & automotive, I thrive on solving multi-faceted problems in high-impact environments.

I’m eager to bring this perspective to Simple Interact as Customer Implementation Specialist, partnering with customers to design, configure, & implement solutions that ensure they realize maximum value from the platform.

Highlights of my work include:

Reduced customer inquiries by 20% by building a 0→1 recommendation engine, improving
product relevancy for users
Cut task completion time by 15% by redesigning an employee-facing workflow tool, streamlining data acquisition & utilization
Created an award-winning conceptual AI app (56 Net Promoter Score) that showcased accessible, relevant, & interactive ways for users to stay connected with their communities

Let’s work together to build better front-office automation for everyone.

Let's work together

Relevant Work

See all projects

Hewlett Packard Enterprise

I minimized time-to-instance management by 15% by optimizing an internal employee product, streamlining B2B solution delivery times.

I would use what I learned about optimizing agile workflows to enhance relevancy in existing front-office products, helping Simple Interact build stronger solutions for end clients.

Aperio Insights

I conducted one-on-one user tests with 30 users for a Fortune 500 automaker, identifying actionable insights to utilize in global design workshops.

I would use what I learned about eliciting customer needs to identify, design, implement, & test relevant solutions for Simple Interact's customers.

UNT Dining Services

I increased productivity by 15% & CSAT by 25% by improving service design across 20+ spaces.

I would use what I learned by working directly with end clients to build solutions that help Simple Interact maximize value, reduce costs, & build trust with customers.

Recommendations

Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.

In short, if you asked me “Would you rehire Laiba?,” I’d give an
emphatic yes.

— Bryant Canzoneri
Creative Director

It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.

Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.

— Alyssa Torrence,
Director of Guest Experience

Laiba's journey has been marked by consistent thoroughness, creativity, & unwavering commitment to excellence. Her attention to detail, communication skills, & ability to anticipate user needs make her a standout in her field.

Laiba is a professional whose skills & work ethic will be an invaluable asset to any team.

— Matthew Pirtle
Founder & Mentor

S. Laiba Ali

Currently

Leading UX Research @Aperio Insights. Seeking Product Design & UX(R) roles.

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Contact

thelaibaali@gmail.com