Howdy,

Microsoft!

I’m a Product Designer with 5 years of experience building interactive & empathetic AI solutions optimizing

I build tomorrow to
fulfill the needs of today.

With experience spanning Fortune 500 orgs in IT, retail, & automotive, I thrive in high-impact environments where interaction, storytelling, & AI unite to solve multi-faceted problems & shape intuitive digital experiences.

I'm eager to bring this perspective to Microsoft Teams as a Product Designer II, embedding AI into mobile communications to empower users to stay informed & manage critical work without distraction.

Highlights of my work include:

  • Reduced customer inquiries by 20% by building a 0→1 AI-powered recommendation engine, improving product relevancy for target users

  • Cut task completion time by 15% by redesigning an employee-facing workflow tool, streamlining interaction design & handoff

  • Created an award-winning conceptual AI app (56 Net Promoter Score) that showcased accessible, relevant, & interactive ways for users to stay connected with their communities

Let’s work together to empower every person and every organization to achieve more.

Why I'm a great fit for Microsoft Teams — in 56 seconds.

Relevant Experience

EXPERIENCE

Aperio Insights | contract · User Research Consultant

2025 – present

Campus Connect AI · Lead UX Designer

2025 – present

EmpowerYOUniversity · UX Designer

2024 – 2025

University of North Tx Dining Svcs · Jr. UX Designer

2021 – 2023

Freelance Design · UX & Visual Designer

2019 – present

Allstate | contract · Jr. Graphic Designer

2019

Hewlett Packard Enterprise · Graphic Design Intern

2018 – 2019

ACCOLADES

Student Notable Honoree

2025 Core77 Design Awards

ComDes ANALYST Award

2025 CVAD Communication Design

McKinsey & Co. Case Study Award, Medallion Award

2024 UNT Professional Leadership Program

EMERGENCE Exhibitionist

2022 Cora Stafford Gallery

National Gold Medal, Regional Gold Key

2021 Scholastic Art & Writing Awards

Regional Silver Key, Honorable Mention

2019 Scholastic Art & Writing Awards

TALKS & WORKSHOPS

The Importance of Design Thinking

2025 Frisco ISD · Workshop

Hospitality & Design Panelist

2023 NACUFS & MCURC · Panelist Speaker

Design Builds Gratitude, Gratitude Builds Hope

2021 Frisco ISD · Talk

LEADERSHIP & SERVICE

CreativeMornings @Dallas

2025 – Present

Big Design Conference, Sketchnote Volunteer

2025

User Experience Professionals Association (UXPA)

2024 – Present

Recommendations

Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.

In short, if you asked me “Would you rehire Laiba?,” I’d give an
emphatic yes.

— Bryant Canzoneri
Creative Director

It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.

Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.

— Alyssa Torrence,
Director of Guest Experience

Laiba's journey has been marked by consistent thoroughness, creativity, & unwavering commitment to excellence. Her attention to detail, communication skills, & ability to anticipate user needs make her a standout in her field.

Laiba is a professional whose skills & work ethic will be an invaluable asset to any team.

— Matthew Pirtle,
Founder & Mentor

Currently

Leading UX @Campus Connect AI while consulting @Aperio Insights. Seeking full-time Product Design & UX(R) roles.