Howdy,

Microsoft!

Product Designer with 6 years' experience building & leading data-informed & AI-powered

products

systems

services

I build tomorrow to
fulfill the needs of today.

With experience spanning Fortune 500 orgs in IT, retail, & automotive, I thrive in high-impact environments where data, storytelling, leadership, & AI unite to solve multi-faceted problems & shape intuitive digital experiences.

I'm eager to bring this perspective to Microsoft & pioneer new ways for users, internal & beyond, to make the most of Microsoft tools.

Highlights of my work include:

Reduced customer inquiries by 20% by building a 0→1 AI-powered recommendation engine, improving data relevancy for target users
Cut task completion time by 15% by redesigning an employee-facing workflow tool, streamlining data acquisition & utilization
Created an award-winning conceptual AI app (56 Net Promoter Score) that showcased accessible, relevant, & interactive ways for users to stay connected with their communities

Let’s work together to empower every person and every organization to achieve more.

Let's work together

Relevant Work

See all projects

Hewlett Packard Enterprise

Minimizing time-to-instance management by 15%
by optimizing an internal developer product.

Sacred Roots

Utilizing XR/VR to empower Native American
communities to steward their knowledge.

Aperio Insights

Consulting on 30 usability tests analyzing a
next-gen vehicle console against 2 competitors.

UNT Dining Services

Increasing productivity by 15% & CSAT by 25%
by improving service design across 20+ spaces.

Relevant Experience

Recommendations

Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.

In short, if you asked me “Would you rehire Laiba?,” I’d give an
emphatic yes.

— Bryant Canzoneri
Creative Director

It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.

Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.

— Alyssa Torrence,
Director of Guest Experience

Laiba's journey has been marked by consistent thoroughness, creativity, & unwavering commitment to excellence. Her attention to detail, communication skills, & ability to anticipate user needs make her a standout in her field.

Laiba is a professional whose skills & work ethic will be an invaluable asset to any team.

— Matthew Pirtle
Founder & Mentor

S. Laiba Ali

Currently

Leading UX Research @Aperio Insights. Seeking Product Design & UX(R) roles.

Quick Links

Case Studies

About

Resources

Unsplash

Contact

thelaibaali@gmail.com