Hi,

JPMorgan Chase!

I'm an Experience Designer with 6+ years of experience building sustainable, accessible, & impactful

products

systems

services

I build tomorrow to
fulfill the needs of today.

With experience designing for Fortune 500 organizations across IT, retail, & automotive, I specialize in simplifying complex enterprise workflows & transaction systems into clear, intuitive, & inclusive experiences.

I’m excited to bring this perspective to JPMorgan Chase as an Experience Design Senior Associate, making financial interactions seamless for both employees & customers.

Previously, I have:

Informed global enterprise workshops by researching & presenting user insights for a leading automaker in Dallas
Reduced payment errors by 60% by rebuilding a customer-facing digital transaction flow for 5M+ annual users
Cut task completion time by 15% by redesigning an employee-facing workflow tool at Hewlett Packard Enterprise
Boosted lead capture by 300% by optimizing mobile-first financial journeys with accessibility upgrades

Let’s work together to design an inclusive future of finance for everyone.

Let's work together

Why I fit JPMorgan Chase (in 55 seconds)

Relevant Work

See all projects

Aperio Insights

Led 30 usability sessions for a Fortune 500 automaker, synthesizing insights that directly informed global enterprise design workshops.

I would apply this expertise in uncovering customer needs & translating them into actionable, scalable solutions to help JPMorgan Chase design, test, & refine inclusive payment experiences.

Hewlett Packard Enterprise · 2019

Reduced enterprise workflow time by 15% by redesigning an internal employee-facing product, accelerating B2B solution delivery.

I would apply this experience in optimizing agile workflows & enterprise tools to help JPMorgan Chase teams deliver payment solutions more efficiently.

UNT Dining Services · 2023

Raised CSAT by 25% & boosted productivity by 15% through omni-channel service design across 20+ high-volume customer touchpoints.

I would leverage these skills in designing seamless omni-channel experiences to strengthen JPMorgan Chase’s digital & physical payment ecosystems.

Sacred Roots · 2024

Enabled underserved communities to steward & share knowledge by designing an accessible XR/VR platform focused on trust & inclusivity.

I would bring this perspective in building accessible, trust-centered financial tools that empower JPMorgan Chase customers to take control of their financial futures.

Recommendations

Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.

In short, if you asked me “Would you rehire Laiba?,” I’d give an
emphatic yes.

— Bryant Canzoneri
Creative Director

It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.

Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.

— Alyssa Torrence,
Director of Guest Experience

Laiba's journey has been marked by consistent thoroughness, creativity, & unwavering commitment to excellence. Her attention to detail, communication skills, & ability to anticipate user needs make her a standout in her field.

Laiba is a professional whose skills & work ethic will be an invaluable asset to any team.

— Matthew Pirtle
Founder & Mentor

S. Laiba Ali

Currently

Leading UX Research @Aperio Insights. Seeking Product Design & UX(R) roles.

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Contact

thelaibaali@gmail.com