Hi,
JPMorgan Chase!
I build tomorrow to
fulfill the needs of today.
With experience designing for Fortune 500 organizations across IT, retail, & mobility, I specialize in simplifying complex workflows & service design systems into intuitive & inclusive experiences.
I’m excited to bring this perspective to JPMorgan Chase as an Experience Design Senior Associate, making financial ecosystems seamless & simple for small businesses.
Previously, I have:
Informed global enterprise workshops by researching & presenting user insights for a leading automaker in Dallas
Reduced payment errors by 60% by rebuilding a customer-facing digital transaction flow for 5M+ annual users
Cut task completion time by 15% by redesigning an employee-facing workflow tool at Hewlett Packard Enterprise
Let’s work together to design an inclusive future of finance for everyone.
Why I fit JPMorgan Chase (in 55 seconds)
Relevant Work
Recommendations
Laiba is a designer who hits the ground running on day one. She quickly grasps each project's unique goals & is quick to help others on the team. During usability tests, she notices details, asks questions many researchers miss, & finds insights that inform our project outcomes.
If you are looking for someone with intelligence, thoughtful execution, and genuine adaptability, you've found her.
— Mike Courtney
CEO of Aperio Insights
Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an emphatic yes.
— Bryant Canzoneri
Creative Director
It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.
— Alyssa Torrence
Director of Guest Experience
© 2025
Currently
Supporting UX Research @Aperio Insights. Seeking Product Design & UX(R) roles.
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