Howdy,

JPMorgan!

Previously @Aperio Insights, Operation Kindness, & HPE, I'm a Product Designer building accessible & impactful

I build tomorrow to
fulfill the needs of today.

With experience at Fortune 500 organizations in IT, retail, & automotive, I thrive on solving multi-faceted problems in high-impact environments.

I’m eager to bring this perspective to JPMC’s DDP to make complex financial systems clear, intuitive, & inclusive for both employees & customers.

Previously, I have:

  • Informed global design workshops by researching and presenting user insights for a leading automaker in DFW

  • Reduced customer inquiries by 20% by designing a 0-to-1 product recommendation engine

  • Cut task completion time by 15% by redesigning an employee-facing workflow tool

Let’s work together to design an inclusive future of finance for everyone.

To embed a Youtube video, add the URL to the properties panel.

Why I'm a great fit for the DDP — in 45 seconds.

Relevant Experience

EXPERIENCE

Aperio Insights | contract · User Research Consultant

2025 – present

Operation Kindness · Lead UX Designer

2024 – 2025

University of North Tx Dining Svcs · Jr. UX Designer

2021 – 2023

Freelance Design · UX & Visual Designer

2019 – present

Allstate | contract · Jr. Graphic Designer

2019

Hewlett Packard Enterprise · Graphic Design Intern

2018 – 2019

ACCOLADES

Student Notable Honoree

2025 Core77 Design Awards

ComDes ANALYST Award

2025 CVAD Communication Design

McKinsey & Co. Case Study Award, Medallion Award

2024 UNT Professional Leadership Program

EMERGENCE Exhibitionist

2022 Cora Stafford Gallery

National Gold Medal, Regional Gold Key

2021 Scholastic Art & Writing Awards

Regional Silver Key, Honorable Mention

2019 Scholastic Art & Writing Awards

TALKS & WORKSHOPS

The Importance of Design Thinking

2025 Frisco ISD · Workshop

Hospitality & Design Panelist

2023 NACUFS & MCURC · Panelist Speaker

Design Builds Gratitude, Gratitude Builds Hope

2021 Frisco ISD · Talk

LEADERSHIP & SERVICE

CreativeMornings @Dallas

2025 – Present

Big Design Conference, Volunteer

2025

User Experience Student Association (UXSA)

2023 – 2025

Recommendations

Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.

In short, if you asked me “Would you rehire Laiba?,” I’d give an
emphatic yes.

— Bryant Canzoneri
Creative Director

It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.

Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.

— Alyssa Torrence,
Director of Guest Experience

Laiba's journey has been marked by consistent thoroughness, creativity, & unwavering commitment to excellence. Her attention to detail, communication skills, & ability to anticipate user needs make her a standout in her field.

Laiba is a professional whose skills & work ethic will be an invaluable asset to any team.

— Matthew Pirtle,
Founder & Mentor

Currently

Leading UX @Campus Connect AI while consulting @Aperio Insights. Seeking full-time Product Design & UX(R) roles.