
Howdy,
JPMorgan!
I build tomorrow to
fulfill the needs of today.
With experience at Fortune 500 organizations in IT, retail, & automotive, I thrive on solving multi-faceted problems in high-impact environments.
I’m eager to bring this perspective to JPMC’s DDP to make complex financial systems clear, intuitive, & inclusive for both employees & customers.
Previously, I have:
Informed global design workshops by researching and presenting user insights for a leading automaker in DFW
Reduced customer inquiries by 20% by designing a 0-to-1 product recommendation engine
Cut task completion time by 15% by redesigning an employee-facing workflow tool
Let’s work together to design an inclusive future of finance for everyone.
Why I'm a great fit for the DDP — in 45 seconds.
Relevant Work
Relevant Experience
EXPERIENCE
Aperio Insights | contract · User Research Consultant
2025 – present
Operation Kindness · Lead UX Designer
2024 – 2025
University of North Tx Dining Svcs · Jr. UX Designer
2021 – 2023
Freelance Design · UX & Visual Designer
2019 – present
Allstate | contract · Jr. Graphic Designer
2019
Hewlett Packard Enterprise · Graphic Design Intern
2018 – 2019
ACCOLADES
Student Notable Honoree
2025 Core77 Design Awards
ComDes ANALYST Award
2025 CVAD Communication Design
McKinsey & Co. Case Study Award, Medallion Award
2024 UNT Professional Leadership Program
EMERGENCE Exhibitionist
2022 Cora Stafford Gallery
National Gold Medal, Regional Gold Key
2021 Scholastic Art & Writing Awards
Regional Silver Key, Honorable Mention
2019 Scholastic Art & Writing Awards
TALKS & WORKSHOPS
The Importance of Design Thinking
2025 Frisco ISD · Workshop
Hospitality & Design Panelist
2023 NACUFS & MCURC · Panelist Speaker
Design Builds Gratitude, Gratitude Builds Hope
2021 Frisco ISD · Talk
LEADERSHIP & SERVICE
CreativeMornings @Dallas
2025 – Present
Big Design Conference, Volunteer
2025
User Experience Student Association (UXSA)
2023 – 2025
Recommendations

Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an
emphatic yes.
— Bryant Canzoneri
Creative Director

It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.
— Alyssa Torrence,
Director of Guest Experience

Laiba's journey has been marked by consistent thoroughness, creativity, & unwavering commitment to excellence. Her attention to detail, communication skills, & ability to anticipate user needs make her a standout in her field.
Laiba is a professional whose skills & work ethic will be an invaluable asset to any team.
— Matthew Pirtle,
Founder & Mentor
© 2025
Currently
Leading UX @Campus Connect AI while consulting @Aperio Insights. Seeking full-time Product Design & UX(R) roles.
Contact