
Let's design an
inclusive future of finance
for everyone.
With 6+ years designing for Fortune 500 organizations across financial services, IT, retail, & education, I specialize in translating complex enterprise workflows & transaction systems into intuitive, inclusive, & accessible experiences.
I’m excited to bring this perspective to JPMorgan Chase’s Payments Operations team as a Senior Experience Design Associate, shaping seamless digital & physical financial interactions for both employees & customers.
Previously, I have:
Reduced digital payment errors by 60%, serving 5M+ annual users & driving $15M+ in additional revenue through redesigned checkout flows
Embedded WCAG 2.1 accessibility standards into agile sprints, contributing to a 10% lift in NPS across multi-platform AI products
Cut enterprise workflow task time by 15% for 200+ employees by redesigning an internal employee-facing tool
Why I fit JPMC's Payment Ops Team (in 1 min)
Relevant Work
Recommendations

Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an
emphatic yes.
— Bryant Canzoneri
Creative Director

It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.
— Alyssa Torrence,
Director of Guest Experience

Laiba's journey has been marked by consistent thoroughness, creativity, & unwavering commitment to excellence. Her attention to detail, communication skills, & ability to anticipate user needs make her a standout in her field.
Laiba is a professional whose skills & work ethic will be an invaluable asset to any team.
— Matthew Pirtle
Founder & Mentor
© 2025
Currently
Leading UX Research @Aperio Insights. Seeking Product Design & UX(R) roles.
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