
Work
I build a tomorrow to
fulfill the needs of today.
My experience has taken me across IT, automotive, & retail, where I’ve learned the value of building team & empowering communities. It’s this collaboration & active listening that helps design a better future.
With my teams, I have:
Built & presented a comprehensive report to 35+ corporate leaders, informing global design workshops for a DFW-based automaker
Decreased inquiries 20% by building a 0-to-1 AI recommendation engine for a retail dining org
Streamlined productivity by 20% by fostering community through workshops for an edu startup
I'm interested in automotive/mobility & fintech.
Let's explore the future of these fields together!

My teammates @Aperio Insights
Recommendations

Laiba is a very talented designer with a great attitude, & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.
In short, if you asked me “Would you rehire Laiba?,” I’d give an
emphatic yes.
— Bryant Canzoneri
Creative Director

It was a joy to work with Laiba! She is an exceptional individual: intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.
Laiba is a genuinely good person — she's kind, generous & always ready to contribute to the success of the team.
— Alyssa Torrence,
Director of Guest Experience

Laiba's journey has been marked by consistent thoroughness, creativity, & unwavering commitment to excellence. Her attention to detail, communication skills, & ability to anticipate user needs make her a standout in her field.
Laiba is a professional whose skills & work ethic will be an invaluable asset to any team.
— Matthew Pirtle
Founder & Mentor
© 2025
Currently
Leading UX Research @Aperio Insights. Seeking Product Design & UX(R) roles.
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